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Wayfinding is the name given to the art and science, which allows us, put the right information in the right place at the right time, in order to provide the user with an easy journey through a possibly difficult environment.

From the user's point of view wayfinding should seem simple.  In order for this to happen we often have to solve a complex problem.

A well judged sign system will help reassure those who find themselves in unfamiliar territory and promote the efficient running of a facility.  Traffic flow, user behaviour, lift and stair locations, site and urban analysis all contribute to the development of the wayfinding structure and the sign type selected.